10 Ways To Brand YOU
Whether you are a creative business owner, a multi-level marketer, or a health and wellness coach, the formula for online success is the same. The way to brand yourself in the online space differ in approach and where your dominant platform or platforms might be, but the steps to brand yourself will never change.
1. Define Your Expertise
This is called finding your niche. You can be diverse in what you do and all that you do, but you need to tackle it a niche at a time. Especially when first starting out. You need to build an audience and to do that, they need to know, like and trust you. If you attempt too much too fast, you will lose them. Remember, you are not a brand yet. A huge part of understanding how to make things work, is understanding how they don’t. You will, and should, pivot or branch out as you grow in your business. But, trying to do too much too fast is like walking off of a high school musical stage and expecting to be cast in the leading role of a Broadway hit. It ain’t gonna happen! Brand yourself and grow and nurture your audience, great things will be ahead.
2. Have A Strategy
The first step is to have a strategy or clear goals. As I type that I know this is going to be a confusing point, so let me break it down.
In my personal business my goals for what I am trying to accomplish in my business get reviewed and updated every 90 days. Understand that these goals are never to increase follower counts or likes, but are more along the lines of launching a course, or completing a blogging boot camp in my coaching group, or maybe it is to sign up 50 new coaching clients. How I engage my audience will change according to my goals as well as where I engage with them at.
For example, if I want to gain 50 new coaching clients, I know that audience is primarily on Facebook, so that is where I am going to focus my energy during that recruitment. Not that I will neglect my other platforms, but Facebook will get the gold so that I can achieve that goal.
For you it may be very different to start. If you are brand new, you probably want to start by growing your audience first, or marketing your product or tutorials. But later, it may be growing your email list. Don’t be afraid to change your strategy to line up with your goals and put yourself on a clock.
3. Brand YOU
Learning to brand yourself means just that–BRAND YOU! Not the paint you use, not the make-up you wear, not the jewelry you sell. Because as I said above, your trajectory will change in your business. If you built your audience for that business on a paint brand or jewelry line, they will not follow you onto your next thing, they will divert to what they know, which isn’t you.
4. Be Diverse
Branding DOES NOT stop at Facebook. You have to engage on the platforms that you can engage with people in your audience on. In an ever-evolving world of algorithms and features and functions, it is so important to stay up to date on where you can find your audience. Definitely the bigs, Facebook, Instagram, Pinterest, Twitter, but also your own website, your email list, text messaging, Yummly, Twitch, YouTube…you get it right?
Consistency doesn’t mean when you feel like it. It means to be consistent. The algorithms are unforgiving, and if you aren’t consistent, you are sending a message to the algorithms that control who and how your content is shown as well as your audience, that you are not a business, but maybe a hobbyist or enthusiast.
6. Be Active & Responsive
Remembering that it is imperative to build an audience that knows, likes, and trusts you, you need to protect that by being active and responsive. If someone takes the time to engage on a post or video, take the time to respond. Think about how you feel when you take time to comment on something on social media or on a page that you stalk regularly. Would you be hurt if they didn’t respond? Exactly! So take the time and show them they are appreciated.
Take the time to join and engage in groups or communities relevant to your niche. Build those relationships so that you get yourself recognized in your industry. This is an important step that you may not enjoy at first, do it anyway for the livelihood of your brand.
Watch the influencers in your niche. Not to compare yourself to, but to see how they became the success that they are, to push yourself to be better, to push yourself to beat them! Having a goal is never a bad thing in business. Definitely run your own race, but I am always looking to my next profile to overtake. It’s my own personal challenge. They all started right where you are!
Listen to your audience! You do this by looking at your analytics to see what works well for you and what doesn’t. If you see that when you drop that video at 11 a.m. it gets a lot more engagement than at 11 p.m., simply schedule it to drop at 11 a.m. from now on.
10. Be The Expert
Last, but certainly not least, is conducting yourself like an influencer. You don’t have to know everything. NO ONE DOES! Commit to learning what you don’t know, but own what you do know and speak about it with authority. That person you call the expert doesn’t know everything either, they just speak with authority on what they DO know. That’s the only difference.